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With over 300 dental products carrying the ADA Seal of Acceptance, you are bound to run across some when you are looking for your next toothbrush or mouthwash. Have you ever wondered what the Seal was, or who the ADA is?

For over 125 years the American Dental Association, a non-profit entity, has been helping consumers have access to safe and effective dental products and technologies by setting standards, anything from dental floss to denture products, or even chewing gum. And with over 157,000 members who are dentists belonging to the ADA, you will likely hear your dentist recommend ADA approved products. To belong to the ADA, it requires dentists who are members to follow the Principles of Ethics, the Code of Professional Conduct and the Advisory Opinions set by the ADA.

Since the ADA receives no payment for their endorsements they are free to set strict industry standards. To qualify for the ADA Seal of Acceptance, a product or technology must meet rigorous testing requirements and their advertising must be truthful. In fact, the ADA often requires companies requesting the Seal to meet higher standards than the law requires.

Companies applying for the ADA Seal of Acceptance Requirements:

1) They must supply a list of ingredients and other relevant information about the product to the ADA.

2) They must supply data from clinical or laboratory studies backing up their claims for product safety, effectiveness, and any claims the company will be making as they promote the product.

3) They must conduct clinical trials in strict compliance with the guidelines and procedures provided by the ADA.

4) They must provide evidence of proper supervision of the manufacturing and laboratory facilities used to ensure purity and uniformity, and also prove that the product is manufactured in compliance with GMP (Good Manufacturing Practices).

5) They must supply all product packaging and labeling for review and approval, and will need to comply with ADA standards for accuracy and truthfulness in advertising.

Once a product has been approved, it must carry The Seal of Acceptance on the label as well as the Seal Statement on any advertising that accompanies it. The Seal Statement lets consumers know the reason why the product earned the ADA Seal. Following is an example of a Seal Statement: “The ADA Council on Scientific Affairs’ Acceptance of Save-A-Tooth is based on its finding that the solution in Save-A-Tooth has been shown to increase the survival rate of a knocked-out-tooth, when used as directed. Although data show that the solution is effective up to 24 hours, the survival rate is highest if the knocked-out-tooth is implanted by a dentist within one hour.”

The Seal of Acceptance on a product is valid for five years. After that time the company must reapply and requalify to make sure they are still in compliance with all ADA standards. This is why dentists can recommend ADA approved products with confidence to their patients!

If you have further questions, or would like to schedule your next dental visit, please contact our team at Molinare Dental Group at 973-993-1979 today.